The CEO reports that most of their clients do not receive referrals or leads from any insurance company or hospital, these are small businesses that must generate their own leads and convert those prospective patients into procedures. Understanding these issues, patientNOW has built into their software platform an automated follow-up process called PAR that stands for Patient Acquisition and Retention. This system sets patientNOW apart from their competition and is one of the reasons they have been endorsed by the American Society of Plastic Surgeons (ASPS).
The PAR system makes sure that no one falls through the cracks. Once a prospective patient has made an inquiry of a plastic surgeons practice and has been entered into the patientNOW system, they will be automatically touched through follow-up emails and/or texts through a professional process that promotes the surgeon, practice and the procedure of interest.
A powerful tool for the surgeon to use in converting a prospect to become a patient is through before and after photos that are part of the patientNOW photo management software.
Using PAR is like having a patient coordinator with a perfect memory
Before the patient has their procedure the patientNOW platform continues to compliment the patient experience. From the comfort of their home, the patient can conveniently provide their medical history, medications, electronically sign general consent forms and other information the physician requires through the patientNOW portal. The information is transmitted securely through an encrypted link directly into the patient’s medical record.
The PAR system will automatically follow-up and send procedure anniversary emails and even birthday emails. The patientNOW philosophy is to continue to touch the patients in a professional manner in order to retain them and to gain their referrals.