Trella Health: Empowering Healthcare Providers with Relevant Insights

Pierre Menard, CTO and Matthew Tabor, VP, Strategy
The importance of post-acute care has been highlighted across the care continuum to foster patient care continuity and reduce unnecessary and avoidable readmission rates. Post-acute care provides patients with ongoing critical care even after they have been discharged from a healthcare facility.

However, post-acute care providers, including home health, hospice, and skilled nursing organizations, have struggled with identifying and engaging with referral sources. These agencies do not have a way to objectively demonstrate to potential referral sources the value they provide by offering care and efficiency while keeping costs low. On the other side of the referral, health systems, physician groups, and value-based care organizations like Accountable Care Organizations (ACOs) lack the transparency into which providers in the market are the best suited to provide high-quality care at low costs to their patients. Trella Health helps hundreds of healthcare organizations tackle this challenge through their Mosaic and Marketscape products. Trella Health empowers post-acute care providers and their referral sources to work together across the care continuum to pave the way for healthier, more cost-effective outcomes. “There is lots of data out there, and we help clients put it to the best use possible by turning raw, inaccessible claims data into actionable insights for our customers,” says Pierre Menard, CTO at Trella Health. Healthcare organizations turn to Trella Health as an unmatched source of truth to identify potential partners, engage in data-driven conversations, compare their performance with industry benchmarks, and more.

Additionally, as the healthcare space is rapidly shifting from a volume-based fee-for-service model to a value-based care model, care providers are gearing up to offer high-value care while focusing on cost savings. “Through our business development and network management solutions, we help post-acute organizations, health systems, and risk-bearing entities such as ACOs and DCEs grow no matter where they are on their transition to value-based care. Together, we can improve patient and business outcomes,” says Menard.

Data Insights that Foster Transparency

Trella Health initially started with a predominant focus on the post-acute space as it is traditionally an underserved market. “In my past experience, provider organizations were so overwhelmed trying to manage the cost and outcomes of patients in acute settings, that little attention was left for post-acute care and its impact. Lately, we are seeing a significant change in the acute provider market, where organizations are actively seeking to manage patients across the care continuum, especially post-acute care settings,” says Rebecca Molesworth, VP of Product Management at Trella Health.

With Trella Health, clients can identify new referral sources that are the right match for their organization using the most recent and complete Medicare Part A and Part B claims data, as well as Medicare Advantage claims data.

Trella Health’s Marketscape solution enables post-acute providers to meaningfully connect with the most productive referral sources by surfacing critical information in an accessible manner. Clients can leverage the solution to understand the areas of opportunity for establishing or nurturing referral relationships. Home health agencies, hospices, and skilled nursing facilities can use Marketscape to focus their strategy, accelerate business development, and build the relationships needed to grow.

For healthcare organizations participating in value-based care contracts, Trella Health’s Mosaic solution provides unparalleled visibility into market-wide performance metrics across provider types, so you can evaluate risk before you take it on. All data is carefully standardized for the most transparent and most accurate comparisons available. The insights provided help organizations build and manage networks, getting the right partners in place to succeed in value-based contracts.

Between its two flagship products, Trella Health serves over 10,000 users across the country, including 7 of the top 10 home health and hospice providers and 2 of the top 10 skilled nursing organizations.

Customer-Centric Approach

Trella Health uses several different human-centered design techniques to ensure its solution innovations are deeply rooted in solving customer problems.
Andy Powell, VP, Customer Success and Rebecca Molesworth, VP, Product Management
For example, recently Trella Health dedicated five days to researching, building, and market-testing an upcoming feature using the Google Ventures Sprint methodology for rapid prototyping. The methodology validated assumptions the company had made on behalf of customers and gave an invaluable understanding of what features would drive value and loyalty to their Marketscape application. “We are continuously improving our solutions based on customer input. Our customers’ need for relevant insights affects not just their business, but countless patients and families as well, which is why we are always listening— and responding fast with new information our customers can use right away,” says Molesworth. Unlike competitors, Trella Health understands and goes in-depth to solve clients’ needs. Trella Health’s team members regularly conduct customer interviews in their product development process and often participate in executive alignment calls with clients to help them accelerate their business objectives. After a new product is released, Trella Health continually tracks the feature’s adoption and usage to spot opportunities for continual improvement. From technical training to strategic planning and marketing support, Trella Health is focused on helping its customers be successful. In Trella Health’s efforts to empower customers, the management team is supported by a number of executives including Matthew Tabor, Albert Rynkiewicz, Alex Coffey, Alexa Spillane, Amy Phillips and others.

“Our customers are looking to evolve to better compete, and we are constantly innovating to be at the forefront of value and insights,” says Andy Powell, VP of Customer Success at Trella Health. A recent example of Trella Health’s innovative outlook is its investment in a large national data set, including Medicare Advantage and commercial claims, to bring customers the most relevant and recent data available.

More recently, Trella Health has been experimenting with new, underserved areas of the provider ecosystem, such as private duty, long term care organizations, and other smaller organizations that are seeking data. The company is looking toleverage its core competency in post-acute care to serve these new markets. “We have increased the modalities through which we deliver our solutions and continue to innovate by enlarging our data sets and driving new insights from the data,” says Molesworth. With market-centric innovation as its goal, Trella Health starts all product development externally with customers, market trends, and regulatory changes to ensure its innovations drive value to its customers.

Innovation Mobilized

Keeping up with the pace of innovation, Trella Health is growing rapidly by providing solutions to help customers shine in their market and to partners. The company remains committed to providing actionable data to healthcare organizations to compete on quality and outcomes, rather than relying on relationships. Trella Health continues to make their data more digestible with product enhancements that make the presentation of the data even more user-friendly for its customers. On the technology front, the company is set to incorporate AI to automate new lead targeting strategies and deliver additional technology solutions for customers. For example, Trella Health is in the process of creating a mobile app which will allow sales reps to utilize Trella’s solution and access data on the go, as well as advancing integrations with their CRM partners.

Trella Health’s focus will continue to be providing its customers the most complete, up to date, data insights possible. The company also plans to continue growing its network with industry partners, partnering with companies such as such as Homecare Homebase, and more recently, Enquire. “We are always looking for exciting new ways to bring value to our customers in a meaningful and easy way. New opportunities to partner, collaborate, and grow is important to us, and we will continue to explore these avenues in the foreseeable future,” says Powell.

Company
Trella Health

Headquarters
Atlanta, GA

Management
Pierre Menard, CTO and Matthew Tabor, VP, Strategy and Andy Powell, VP, Customer Success and Rebecca Molesworth, VP, Product Management

Description
Trella Health empowers post-acute care providers and their referral sources to work together across the care continuum to pave the way for healthier, more cost-effective outcomes.Healthcare organizations turn to Trella Health as an unmatched source of truth to identify potential partners, engage in data-driven conversations, compare their performance with industry benchmarks, and more. With Trella Health, clients can identify new referral sources that are the right match for their organization using the most recent and complete Medicare Part A and Part B claims data, as well as Medicare Advantage claims data